• Name: “Lutrija Crne Gore AD”, founded in 1960.
• Address: PC Krusevac , Rimski trg br. 50 81000 Podgorica, Montenegro
• Place: Podgorica, Montenegro
• ID Number: 02019230
• Code and activities: 9200; gambling, betting, games of chances, manufacturing of equipment for the previously specified
activities and services
• Board of directors: President: Sava Grbović, members: prof.dr Blagota Mitrić, Dragan Grujičić
• Acting Director: Boris Delić
• Number of Employees on October 1st 2022 – 100 employees organized in sectors – departments, with 20 facilities in Montenegro.
• Annual business report: positive
• Auditor: “Racio - Mont“ d.o.o. – Kolašin
• Joint Stock Company has no layouts in foreign countries.
• Business Banks: Hipotekarna Banka, Crnogorska Komercijalna Banka a.d. Podgorica, Prva Banka Crne Gore Podgorica
• Name: “Lutrija Crne Gore AD”, founded in 1960.
• Lottery of Montenegro was established in 1960. as national enterprise, which, during previous period, has changed its organizational and
ownership status. On October 1st 2022 it operates as joint-stock company.
Lottery is leader in organizing games of chances in Montenegro and it is registered for:
a)Organizing games of chances
b)Organizing special games of chances
c)Production and broadcasting TV program
d)Organizing other activities ;
production and sales of machines for games of chances
training of employees, sales and other services connected with this activity.
Lottery of Montenegro is founder of Association of lottery organizations in Southeastern Europe (members are ex-Yugoslav countries, but it is opened for Lottery organizations from other countries as well). New lottery game is expected to start on this regional basis.
• Mr. Sava Grbovic – 43.19%
• Flash & As – 50.99%
• Private individuals and legal entities- 5.82%
• The contract for organizing special games of chance on slot machines and electronic roulettes in the slot machine clubs (12 slot machine clubs with 159 gaming seats)
• The licence for organising games of chance through the TV media,through our own channel 777 ( the opportunity for organising all the kinds of Lottery Games of Chance )
• The Lottery has it’s own channel 777 (our own production for games of chance needs. The studio is in a phase of adaptation)
The Lottery has it’s own channel 777 (our own production for games of chance needs. The studio is in a phase of adaptation) TV 777 is among the youngest TV media in Montenegro. An experimental signal of TV 777 was transmitted for the first time on 1st December 2008. as to launch a regular day-to-day broadcasting of TV program in an organized manner since 2011. Lottery of Montenegro joint stock company initiated a project a “TV 777” with an idea to provide a Montenegrin audience something completely new, relaxing , unusual and interesting.
At the beginning of the broadcasting period, a main goal of TV 777 was to popularize and to promote the games of chance provided by the Lottery of Montenegro joint stock company as to affirm it and represent it to the wide auditorium on a different, interactive and amusing manner. Meanwhile, in consistence with the Rules of the media and marketing market along with the business interests of the Lottery joint stock company as a founder of the concerned media, TV 777 soon becomes one of the most required means of public announcing in Montenegro.
Also TV 777 represents a media service which provides unbiased news and information, produces and broadcasts a high quality TV program with a large number of authorized program of various genres which are professionally produced. Apart from the major and the most important improvement of the quality and quantity of its own production of program content, we gave our best to be more quality upgraded and to provide more quality when it comes to visual impression with a new set and new announcements .
Through the monitoring of TV program content ,an Agency for electronic media appraised that TV 777 is a media with over 50% of its own production having listed it at the top of media in terms of structure, duration and the share of own production in total production and broadcasting of TV program. The results of such work, apart from a high rating of program and a trust of audience are numerous awards delivered to the Lottery of Montenegro along with TV 777 at national manifestations.
A main goal of TV 777 is objective and unbiased program and marketing support to all business entities.
Ownership structure of AVM service provider (TV7)
Percentage of equity participation:
Flesh & AS LLC 50.99%
Sava Grbović 43,19%
Other shareholders 5.82%
• On December the 1st 2008. the Radio Diffusion Agency issued a license to the Lottery Montenegro as a founder and
a holder of a legal subjectivity of TV 777 for emission and broadcasting the radio and diffusion signals . In such way the
TV 777 has acquired the programming rights – RDA license N0 TV-13-D.
• On July 21st, 2011. the Agency for Electronic Media granted an approval for broadcasting general TV program to
Lottery Montenegro where the TV 777 acquired the status of a broadcaster as well as the right to broadcast its
program via electronic communication networks without using radio-diffusive frequencies – License No:O-TV-K-08.
• On December 29th, 2014. an Agency for Electronic Media prolonged an approval to broadcast its program via
electronic communication networks without using radio-diffusive frequencies by virtue of Resolution on
Amendments on License No: O-TV-K -8 for a period of 15 years, that is until 2029.
• Keeping up with the technology development and innovation within the domain of the games of chance, the Lottery
Montenegro has recognized the importance of media . In that regard, the Lottery Montenegro initiated its own
corporative television being of educative, entertaining and sports character- TV 777.
• The driving force of TV is young people, eager and capable to contribute to a quite different perspective on media in
Montenegro through their own vision and creative attitude.
• Being an initiator of other projects of public interest , the Lottery Montenegro has also founded the first sports
magazine in Montenegro “ARENA” in collaboration with daily press “Pobjeda.”
• It could be said that TV 777 largely succeeded in its efforts which confirm many prizes, acknowledgments and
expressions of gratitude that many institutions from different spheres of life, sports associations, clubs and
individuals have granted to this media during last five years.
• TV 777 employs mainly young people of average age around 30, which confirms Montenegrin Oscar, a prize granted
to companies that employ young people.
• The Lottery Montenegro has awarded its loyal players for decades. From that reason, inter alia, the aim was to
present the Lottery games of chance via media and at the same time to be the guidance to good entertainment,
money, as well as a high-quality program.
• After many international and national prizes among which a prize for business excellence and performance,
acknowledgments for image and quality leadership, acknowledgments for state-of-the-art technical and technological
achievements granted from International Committee for Science and Technology in Madrid ( 2006) distinguished, the
Lottery Montenegro was granted international certificate for business excellence and achievements granted by
Evaluation Committee Global trade Leaders’ Club with head office in Madrid.
• Business leadership and quality in products certificates
• International certificate for state-of–the-art technical and technological achievements granted by International
Committee for Science and Technology from Madrid which consists of the world prominent companies within the
field of games of chance (2006).
• Innovation Certificate along with the Certificate on Foundation of Association of Lotteries from Southeastern Europe
consisting of ex-Yugoslav lottery organizations with a view to expanding the market and development of games of
• Montenegrin Oscar for employing the young people – cc 350 employees under the age of 28 ( 2012).
• Lottery Montenegro as a legal entity initiated and participated in numerous humanitarian activities. Lottery joint
stock company assisted financially to overcome difficulties caused by adverse weather conditions and railway
• It provides permanent aid to undeveloped municipalities, public institutions for socially handicapped persons, public
institutions for mentally disabled children, sports improvements and other social needs . In that regard, the Lottery
Montenegro allocated over 700000 EUR from its own fund for such purposes.
• In collaboration with jackpot winner in the 73rd cycle of the games of chance Loto 7/33 ( 2013) Lottery formed a
fund in the amount of 10.000 EUR where the funds were allocated to institutions and organizations ,registered on the
territory of Montenegro, that assist and accommodate children deprived of parental care or disabled children and
• These facts indicate that each public enterprise in Montenegro must operate on the corporate social responsibility
• NGO Association of gambling providers was established with a view to enhance activities before state institutions,
enforcing regulations, respecting the rights of players, contributing in creating systemic solutions and measures of
economic policy within the field of games of chance as to reach the higher degree of fulfilling public interest.
• Responsible provision of games of chance with competition strengthening, regulations compliance along with
realizing socially useful and public interest.
• Public interest within the field of games of chance reflects in generating and raising the revenues within the field
aimed at fulfilling the needs arising from socially-humanitarian activities, protection of mental health as well as for
program activities of the youth.
• If it hadn’t been for the AGP advocacy, the Law contrary to the public interest would have happened to be multiplied
• AGP also contributed to mitigate the consequences by adverse weather impact , where it allocated from its own pool
the funds on January 13, 2013. as a relief to those who were endangered by concerned circumstances.